A herd of customized Eames elephants are heading to London for designjunction2015 to raise awareness for Teddy’s Wish charity in a whimsical exhibition called “Elephants Never Forget.” Donated by design retailer Vitra, the 21 elephants will be customized creatively by world renowned designers and architects. The patterned, painted and accessorized elephants will then be auctioned off to benefit Teddy’s Wish, a charity which aids research to fight Sudden Infant Death Syndrome.

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The charming elephants in “Elephants Never Forget” will be a part of the design festival’s A Child’s Dream installation designed by Anthony Dickens and Studio Make Believe, which will greet visitors to the fair at Victoria House. The iconic Eames Elephants will take on new looks by international stars from different facets of the design world. Fashion designer Zandra Rhodes, furniture designers Terence Woodgate, Lee Broom and Russell Pinch, industrial designer Sir Kenneth Grange and textile experts Kit Miles and Eley Kishimoto will all add their own flair to customized elephants. Aukette Swanke and Gensler will add an architectural edge, and design studios CKR, FRONT, Industrial Facility, Patternity and more will enhance the already inspiring Eames design.

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Together, the participating designers hope to invigorate the design community and encourage their own personal networks to donate to Teddy’s Wish. The charity actively fights to end unexplained infant mortality in the western world. Over 300 babies die from SIDS each year in the UK alone. With Teddy’s Wish’s help, funds are allocated to help SIDS research, Stillborn and Neonatal Death Syndrome research, and support services for grieving families who have lost infants to SIDS.

The elephants will be available for auction starting September 23.

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