There are plush toys, and then there are plush toys that double as highly displayable works of art. Such is the case with designer Heidi Iverson's cast of exquisite characters. Iverson has been sculpting soft creatures into huggable best friends for children of all ages since 2006. By upcycling scrapped materials and repurposing the fabrics, Heidi’s line—H Luv Fabrications—offers a unique series of handmade plush toys and dolls. By using reclaimed materials, H Luv minimizes impact on the earth by diverting textile waste from the landfill and creating lovable art and even greater design. Click through our gallery to see Heidi’s stunning collection of owls, mushrooms, pajama ninjas and more.
This year was particularly notable for Heidi, as she was a featured vendor at Martha Stewart’s American Made Market this fall. The purpose of the market was to spotlight a new generation of American makers turning well-designed goods into a way of life. A sentiment that describes the Midwestern native’s inspiration, admitting that her California studio is the hub for conceiving the unique fabric and style of each and every one of her dolls.
Heidi’s nomination page for the Martha Stewart Living website reveals: “I cut every piece of fabric, sew every body, tie every pompon and hand-embroider every face.” Loving details that certainly shine through in every fiber of her finished products.