HONEST Tea (a company with a commendable social responsibility statement) has a new line of organic, low-sugar, fruit-flavored thirst quenchers that offer “a great-tasting alternative to sugar-laden beverages.” Even though at the end of every HONEST KIDS ingredient list (filtered water, organic cane sugar, organic juice concentrates, asorbic acid and something they refer to as “organic flavor”) comes the declaration “contains 10% juice”, the makers swear the pouches contain ½ the sugar of most kid drinks. And would guys with the word ‘honest’ in their name lie?
The juices are certified USDA organic, and are currently offered in Berry Berry Good Lemonade, Goodness Grapeness and Tropical Tango Punch flavors. They seem to be a good alternative to that other maker of addictive juice pouches kids cannot seem to resist (see image below). Heck, they may even taste better. “Our Berry Berry Good Lemonade is so delicious it will knock your socks off,” jests the information on the website. “Seriously. You might have to get new ones.”
For all the quick thinking, eco-conscious parents out there who took one look at the foil packaging and decided they would personally juice fruit by hand before purchasing a packet of HONEST KIDS, it should be noted that the company has partnered with those clever guys over at Terracycle to “teach children the importance of preserving our planet.” Together, they will donate two cents per HONEST KIDS pouch to a charity of your choice… “And we’ll use the pouches to create fashionable bags and school supplies.” Sounds honest to me.