Earlier this week, Kashi released a statement announcing that in 2015 all of their new food products will be Non-GMO Project verified and at least 70% organic. The Non-GMO Project is a non-profit set up to provide testing and labels to non-GMO foods. This announcement is great news for all of the Kashi lovers who were saddened to learn earlier this year that Kashi currently uses GMO ingredients in their products. You might have seen the Green Grocers sign floating around the internet calling out Kashi for using GMO soy in their products claiming that all of the soy tested in their products contained pesticides which are known carcinogens and hormone disruptors.
According to Kashi, the existing Kashi Go Lean cereals and Kashi Chewy Granola Bars, along with any new products released after 2015 will become Non-GMO Project verified. Right now they have 7 cereals Non-GMO verified and 2 in the verification process. While this is a step in the right direction, what about the rest of their products? And why the 2 1/2 year timeline?
Kashi tried to reason by making the following claims,
“Currently, less than 1% of cropland in the US is organic and about 70% of all processed food contains GMOs. As one of the largest food brands in the natural and organic marketplace, we are in a unique position to make a sizeable, positive impact on the food system. That’s why we’re announcing a long-term initiative to produce significantly more organic and Non-GMO Project Verified foods.
This is good news for Kashi but hopefully better news for the food system as a whole. Currently, it’s difficult for companies like Kashi to source enough ingredients that are organic and grown without using GMO. But with this commitment, we ensure more farmers make more organic and non-GMO crops accessible for everyone.”
What do you think about the recent announcement? Will you buy Non-GMO verified Kashi products?