Kazoo Magazine, a print publication for girls ages 5-10 just debuted its inaugural issue. The brainchild of Editor-in-Chief, Erin Bried, who worked at Conde Nast for two decades on multiple magazines from SELF to Glamour, Kazoo seeks to fill a current void in the market of magazines aimed at young girls. Bried was inspired to create Kazoo after visiting a newsstand with her 5 year-old daughter and realizing that none of the magazines were appropriate or of interest. She wanted to offer something “radically different” than the standard issue glossy mags that focus on how girls should look and act.
As a mother raising a tween daughter, I love that Kazoo doesn’t discuss hair, make-up and nails, body weight or appearances. Instead, the content runs a wide gamut on fascinating and relevant topics including a timely piece on female Olympians to how to make seed bombs to “turn an empty lot, barren tree pit or even a lonely crack in the sidewalk into a wildflower garden.” Kazoo also boasts several interactive sections such as: writing prompts, color by number, a maze, search and find and an exercise in mapping your emotions. Subjects from astrology to oceanography are presented in a highly digestible and engaging format and Kazoo showcases the talents of female superstars the likes of MacArthur Fellow and cartoonist Alison Bechdel, Young People’s Poet Laureate Jacqueline Woodson, Caldecott Honor winner Doreen Cronin, record-breaking swimmer Diana Nyad, and more. Another impressive feature, the magazine is printed in Vermont on 100% recycled paper. Flip through the pages of the inaugural issue of Kazoo in the video after the jump.
As I previously mentioned, as the mother of a tween girl, Kazoo is a breath of fresh air. But I do have to ask the question: why is this magazine being marketed to girls specifically? Isn’t it just as important for boys to be devouring this content? I am raising both a daughter and a son. My six-year old son didn’t at all understand when Kazoo arrived in the mail why it was intended for his sister — because he too was highly interested in every page.
President Obama recently wrote about feminism for Glamour Magazine stating, “It is absolutely men’s responsibility to fight sexism too. And as spouses and partners and boyfriends, we need to work hard and be deliberate about creating truly equal relationships.”
I’d like to add brothers to that list. Because I am raising a son to be a feminist as well. So when he flipped through the pages of Kazoo and said, “Can you get me a copy?”, I felt the magazine’s mission was already well on its way.