This new controversial PSA by Precinct Studios (meant to bring awareness to the obesity concerns of many American families) likens the act of feeding junk food to your kids to the seemingly absurd idea of introducing them to recreational drugs. But there is some truth to the alarming visuals. According to a study published in the journal Nature Neuroscience “overconsumption of highly pleasurable food triggers addiction-like neuroadaptive responses in brain reward circuitries, driving the development of compulsive eating”. So will these sort of ads become the “This is your brain on drugs” PSAs (which oddly likened frying eggs to consuming smack) of our generation?
Check out the video above — hyperbolic, or spot-on? What do you think?

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via GawkerTV.