The world of Beatrix Potter just got a whole lot more verdant with the introduction of Peter Rabbit Naturally Better, an environmentally friendly collection of books, food, toiletries, and toys based on the author’s much-beloved characters. Featuring Mr. McGregor’s carrot-chomping nemesis and friends redrawn in a fresh, contemporary style, the line embraces a Corporate Social Responsibility charter that promotes ethical labor practices, sustainable production and packaging, and transparent labeling. Our top picks: Peter Rabbit Snuggle, an organic cotton flannel book with colored stitching and appliquéd character images, and an equally huggable organic cotton plush doll of our eponymous hero.

+ Peter Rabbit Snuggle $14.99

+ Naturally Better Peter Rabbit Plush $29.99

+ Peter Rabbit Naturally Better