Last week, the San Francisco Board of Supervisors unanimously passed first of its kind anti-soda pop legislation. The new legislation targets pro-soda pop advertising, bans soda ads, plus requires health warnings be placed on soda advertisements. The health warning posted on soda ads would read as follows:

“WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay. This is a message from the City and County of San Francisco.”

Finally, the new legislation prohibits use of city funds for the purchase of sugary beverages. In order for this proposal to officially pass, it must first pass one more vote via the San Francisco Board of Supervisors. Then the proposal goes before Mayor Ed Lee, who has yet to officially comment on the ban idea. It’s unclear if Lee will sign, decline to sign or veto the legislation.

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According to Supervisor Scott Wiener, the legislation health warnings on all posted advertisements will take up at least 20% of the ad space — “the standard required by the FDA on tobacco warnings.” However, the printed warnings will only be required on advertisements posted after legislation officially kicks off. Soda ad placement on city owned property will be prohibited except for events in public spaces, like Outside Lands in Golden Gate Park, where the permit and lease can grant separate rules. Most anti-soda advocates hope that San Francisco’s proposal will ignite similar legislation in more U.S. cities and states, however, the sugar industry, beverage industry and other industry groups who thrive on people spending money on sugary drinks are less than pleased with the legislation. According to various reports, the sugar industry alone spent over $10 million campaigning against a San Francisco ballot measure to tax sugary beverages.

RELATED | American Soda Industry Files Lawsuit Against NYC to Stop Soda Ban

via Mother Jones

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