Even though research shows time and time again that breast milk is the healthiest meal choice for babies, people all over the world still discriminate against breastfeeding moms. In fact, recent research shows that people consider breastfeeding moms less intelligent than mothers who bottle feed, which is absolutely mind-blowing when you consider how breastfeeding helps protect against SIDS and other health problems, keeps mamas healthier and is extremely environmentally friendly. It’s appalling that in this day and age scantily clad girls are the norm in commercials yet stores around the world are still kicking breastfeeding moms to the curb and other adults still make comments about how rude it is for a mom to breastfeed in public. Breastfeeding discrimination is likely one key reason that moms simply don’t breastfeed as long as they should, so we were excited to hear that the Brazilian city of Sao Paulo has approved legislation that prohibits organizations from stopping a woman from breastfeeding in public. Under the new pro-breastfeeding bill, which is expected to become official very soon, violators, both public and private organizations, could be fined the equivalent of around $150 per offense. It would be awesome if other cities around the world would follow Sao Paulo’s example!