Typically we run stories like this for April Fool’s Day. Seeing as it’s October, we’re sad to report this is no joke. There’s a new contraption called Swipe and Feed, which was designed to allow parents to bottle feed baby while using their smartphone at the same time. The accessory holds most popular versions of smartphones on one end, and a wide neck baby bottle on the other. While living in today’s world requires being bosses of multitasking, this gadget is just too much — for adults and for babies. Cell phone usage has become so widespread that we’ve almost stopped talking about the potential risks. But kids’ brains are like sponges, potentially absorbing twice as much radiation as adults. Given the design of the Swipe and Feed, babies, who often doze off while feeding, may also be adversely affected by the stimulating light from the screens. We get it: there are a million other things you think you need to be doing, and many people use their smartphones while feeding their baby already, but we just aren’t ready for a device that basically encourages parents to be on their phones more than they already are, that renders them occupied with their phone over their baby, and that brings a cell phone this close to a baby’s brain. The father who created the device after spending many hours feeding his son who suffers with acid reflux expected backlash about Swipe and Feed and how it could affect bonding, saying, “Quite frankly, since I used it at night, I don’t think much bonding time is being missed out on during those dark-room-3 a.m, bottle feedings.” Whether you agree with his statement or not, using the device would likely be a slippery slope: it’s just too tempting for most of us not to log onto Facebook or turn on an episode of Game of Thrones during those feeding periods. At 3 a.m. or whenever you are feeding your little one, we hope you can take a minute’s break from work emails or whatever else is occupying your thoughts, and use that time to take a few deep breaths, drink in that baby smell, and remember how short this stolen season in your (and your baby’s life) truly is.