That enormous (and inevitable) pile of stuff filling your Target shopping cart is about to get even bigger. The go-to store for families is launching an expansive and affordable kids' clothing line called Cat & Jack on July 17th with toddler and baby sizes following in August. Cat & Jack is Target's own hip and modern house brand, and the company enlisted kids and their parents for their advice on design, style, and comfort. The resulting line (which will replace current brands such as Circo and Cherokee) consists of more than 2,000 items including graphic tees, leggings, baby clothes, skirts, school uniforms and jeans. Read on for how Target is paying attention to the demand for organic and more sustainable apparel.
The Baby Cat & Jack line has most of the eco-friendly options with 20 pieces in the layette collection being made from GOTS-certified cotton and “safe dyes” (which makes us wonder what kinds of dyes they are using for the rest of the collection). Target also used a recycled polyester for items including bags, girls’ denim, and swimwear, and the uniform pants and leggings were crafted from a specially manufactured cotton that actually gets stronger as it gets washed. The company is serious about backing up their brand’s durability: the clothes are guaranteed to last for at least one year. If you experience otherwise, just bring in a receipt for a refund! Honestly, with young kiddos growing so fast, there is little hope that the clothes will actually fit them after an entire year, but we still like the idea that we won’t have to buy more clothes due to typical kid wear-and-tear.
Cat & Jack for the older kids was created to be mixed and matched. The duds are bright and cheery, with most of the apparel being made from comfy cotton knit. The empowering messages on the graphic tees, especially those for girls (including “Future President” and “Kindness Matters,” are also a welcome change from the increasingly inappropriate phrases we see kids wearing these days. We also love that the girls’ line features tees with science themes such as planets or dinosaurs in addition to dresses and floral-themed apparel. Online-only options will also include gender-neutral “Tees for All.”
For really little ones, Baby Cat & Jack focuses on super affordable three- and four-piece sets (many with sweet animal themes), onesies, and sleepwear. Babies especially jump to bigger sizes within days, so finding options for our own little ones as well as for baby gifts that aren’t too painful on the wallet are a must. Hopefully, buyers’ interest in the organic options will encourage Target to expand their use of organics and include even more sustainable options. Cat & Jack is expected to bring more than $1 billion dollars in sales in its first year!