We are big fans of Reggie the Eco Rocker, spotted at Tent London during this year’s London Design Festival. Designed by Shell Thomas and made from an inner core of 100% recycled paper product, this modern-day hobby horse is a great example of sustainable toy design. The classic rocker shape is flat-pack shipped in 100% recycled packaging (reducing it’s carbon foot-print on two fronts), then constructed at home from a series of slotting components. The handsome finished product is durable, environmentally conscious, and in the words of the designer, “ready to rock.”