Contours has introduced a revolutionary concept in shopping for baby gear: let parents literally try before they buy -- by taking a test-ride in an exact, supersized replica of their most popular 'Bliss' baby stroller. Aside from being downright hilarious, this experience is unprecedented (and an ingenious marketing tool), since heretofore parents have had no way of knowing whether their baby truly feels comfortable in the stroller they'll be cruising in for a considerable amount of their young life.
Since babies can’t verbalize what they want in a stroller, Contours affords parents a firsthand experience of what the ride feels like — allowing them to determine how comfortable their tiny tot will be in the gargantuan stroller’s baby-sized counterpart. Shopping for all of the countless accoutrements marketed toward parents as “must-haves” for baby is a guessing game at best. So this is a really clever and humorous way of catering to moms and dads who are lost in a whirlwind of trying to navigate the material realm of parenthood.
Stay tuned to Contours on Facebook to learn when future test-rides in their gigantic stroller may be scheduled in a location near you.
via Bored Panda