Kids grow up and grow out of clothes rather quickly. Sometimes before they have a chance to break clothing in, or even wear certain items at all! Like most parents, Katerina Newell grew tired of replacing her daughter’s clothes season after season, stuffing boxes of brand new clothing into her basement until she could either consign them or donate them to charity—a task she could never manage to get around to accomplishing. Fed up with wasting both time and money, the mompreneur launched, a fashion site for kids that lets parents rent gently used or “like new” clothing with the click of a mouse. This virtual closet is the Holy Grail for busy parents looking to save a little cash while keeping their little ones looking sustainably chic in stellar threads from top brands like Hanna Andersson, TEA Collection and Janie and Jack.

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Here’s how the process works: Simply click through Wearhop’s selection of designer brands (up to 70 percent off retail), select your favorites and order what you want. Clothes are delivered to your mailbox and once your kids have thoroughly enjoyed their new wardrobe you can simply keep what you want, send back the rest and “hop” to the next size or style.

“The inspiration for Wearhop came from my daughter, or more exactly, from her closet filled with dresses, skirts and tops in a rainbow of colors. Every season, I would go through buying new clothes and putting away old clothes that often still looked new, but have become too small,” writes Newell.

Newell’s brand is built on a continuous cycle of reusing gently worn items, reducing clutter and promoting sustainable fashion for kids. Wearhop caters to girls and boys 12 months to 5 years old. You’ll find an array of quality items from super casual denim to special occasion gowns and suits. Prices range between $6 and $40 with flat rate shipping offered at $5.

+ Wearhop

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