The Expo Milan 2015 opens today and we can't wait to see this 2500-square-meter interactive pavilion where visitors can interact with food products through technology. Carlo Ratti of Carlo Ratti Associates, who manages the project, envisioned numerous flat screens, displays and interactive tables as part of the Future Food District nestled at the heart of the exhibition site.
The Future Food District will include three distinct areas – Supermarket, Kitchen and the main square. In the Supermarket, visitors will be able to get information on the characteristics, history and origins of different foods through larger interactive tables. This way the space reappropriates the social qualities of traditional marketplaces where buyers become part of a free-exchange and get to meet and interact.
In the kitchen pavilion users will be able to experience and experiment with new ways of preparing food with the help of professional chefs, while the square facilitates a connection between the Future Food District and the rest of the Expo site.
The project was conceived in collaboration with Favero & Milan Ingegneria, Capatti Staubach Landschaftsarchitekte, Systematica, ecoLogic Studio, Cesare Griffa Studio, ENEA and Ceres srl.