In west London, an iconic Art Deco landmark has been converted into 66 apartments courtesy of UK studio Interrobang. This latest renovation of the historic Hoover Building carefully preserves many period features along with a comprehensive restoration of the grand facade.



Art Deco Hoover Building, Hoover Building apartments, Hoover Building renovation by Interrobang, Hoover Building adaptive reuse, art deco adaptive reuse, art deco renovated apartments, prefabricated timber trusses maximizing space, terrazzo art deco

Art Deco Hoover Building, Hoover Building apartments, Hoover Building renovation by Interrobang, Hoover Building adaptive reuse, art deco adaptive reuse, art deco renovated apartments, prefabricated timber trusses maximizing space, terrazzo art deco

Designed by Wallis, Gilbert & Partners and built in 1933, the Hoover Building is a Grade II* listed building that’s seen its fair share of renovations, from its original role as a wartime factory to later use as a Tesco supermarket. After the main structure sat unused for over a decade, IDM Properties purchased the building in 2015 with the aim of transforming the property into high-end apartments. “Key to converting the building to residential accommodation is adding additional levels between the existing floor slabs,” wrote Interrobang. “In order to achieve this, the existing and proposed loads were carefully balanced with a timber framed solution designed to shift the additional weight to locations that could support it.”

Art Deco Hoover Building, Hoover Building apartments, Hoover Building renovation by Interrobang, Hoover Building adaptive reuse, art deco adaptive reuse, art deco renovated apartments, prefabricated timber trusses maximizing space, terrazzo art deco

Art Deco Hoover Building, Hoover Building apartments, Hoover Building renovation by Interrobang, Hoover Building adaptive reuse, art deco adaptive reuse, art deco renovated apartments, prefabricated timber trusses maximizing space, terrazzo art deco

Art Deco Hoover Building, Hoover Building apartments, Hoover Building renovation by Interrobang, Hoover Building adaptive reuse, art deco adaptive reuse, art deco renovated apartments, prefabricated timber trusses maximizing space, terrazzo art deco

Related: Flanagan Lawrence Architects transform a crumbling 1923 building into a four-star London hotel

Prefabricated timber trusses were inserted to maximize space and support new floors, such as the new third level that comprises 12 loft apartments, each with its own spiral staircase. While many original features were preserved, such as the terrazzo flooring and the staircases finished in the original color scheme, the refreshed interiors are undeniably modern. Among the most eye-catching features of the loft apartments are the immense skylights installed on the sloped ceilings above the living areas and bedrooms.

+ Interrobang

Via Dezeen

Images by Morley von Sternberg