In May FEED Projects and the Little Cupcake Bakeshop in New York City launched a shop-within-a-shop to feed hungry children and support disaster-relief efforts in Japan. FEED, which is well known for their humanitarian efforts, has set a new plan in action in partnership with Little Cupcake to give a portion of its proceeds to charity for every FEED Japan bag, T-shirt, teddy bear, or carbon-neutral baked good sold. Star-studded with sustainably minded people, at the event we were able to batch up with FEED co-founder Lauren Bush to find out more about the collaboration, what made her want to use fashion to help the world and more!