Out of all the sports in the world, NASCAR is the one that involves pushing fossil-fuel powered vehicles to their limits over and over again — but recently the National Association for Stock Car Auto Racing announced several green initiatives and renewable projects. Not only does the sport have the world’s largest solar-power sports facility in the Pocono Raceway, Pennsylvania, but it has just announced the first entry in its new “green” sponsor category. Liberty Tire Recycling has been tapped as the official tire recycler of the MAKE #50 Motorsports Chevy Silverado race team in the Camping World Truck Series.

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By receiving the sponsorship of a major recycler, NASCAR is showing forethought when it comes to the reuse of materials in the sport. Not just that, but the sport is reportedly trying to reduce the use of toxic chemicals, establish renewable energy projects, and pursue other efficiency measures.

According to Jeffrey Kendall, CEO of Liberty Tire Recycling, “Our partnership with MAKE Motorsports is a natural progression as we try to reach more and more people with our core message of sustainability and performance.” “Scrap tires provide a consistent supply of raw material for innovative products, including rubberized asphalt, tire-derived fuel and recycled rubber mulch. These products are not only sustainable, but perform better than the conventional alternatives.” It is a welcome move for the sport, essentially since it is routinely criticized for its less-than-green policies — if the likes of NASCAR can get on the sustainability bandwagon, there is hope for other motor sports.

Liberty Tire is currently the premier provider of tire recycling services in North America, reclaiming more than 1.5 billion pounds of rubber each year for innovative, eco-friendly products. The recycled rubber produced by Liberty Tire is used as crumb rubber and industrial feedstock for molded products and rubberized asphalt; as tire-derived fuel for industrial kilns, mills and power plants; and as rubber mulch for landscaping and playground safety surfacing.

+ Liberty Tyre Recycling

Via PR News Wire