How much wood would a woodchuck chuck if a woodchuck was making itself an iPod docking station? Answer: An entire tree, if KMKG Studio has anything to say about it. We spotted the Portugal-based design studio's massive iTree speaker system, which is made of a whole tree trunk, at ICFF yesterday, and found it hard to ignore considering its larger than life design and equally bold sound.
Though we like the idea behind the iTree, we’re not really sold on the thought that each one uses a lot of material that could possibly be used for a better cause. Additionally if you think about the fact that many people upgrade their iPods to new models within just a few years, this design statement doesn’t seem very sustainable.
We applaud KMKG’s efforts to create a conversation piece that challenges our relationship with nature but they could make this product much more appealing by offering a version made out of fallen trees, or perhaps by even giving discounts to people who supply their own reclaimed tree trunks.