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Standing at 26 ft tall, the tree is made almost entirely of Jack Daniel’s barrels stacked atop one another in layers. The 2011 tree is the first one of its kind, but we think it would be wonderful if the barrels could be reused again year after year as a holiday tradition.

The barrel tree was a gift from the whiskey purveyor to the town of Lynchberg but it’s also the center of the brand’s 2011 holiday advertising campaign. Pictures of the tree will be available soon on Jack Daniel’s Facebook fan page, and fans will even get to play a game where they have to protect the tree’s whiskey from “barrel bandits.”

+ Jack Daniel’s