When you have 11 million Instagram followers, your simplest move can elicit thousands of comments. When you’re ready for a major transformation, such as shaving off the beard you’ve been growing since 2012, you can pair the shearing with a save-the-world message. So we understand a viral video of Jason Momoa, beloved Game of Thrones star, shaving off his beastly beard while talking about plastic pollution. The 39-year-old actor’s call for action is part of a growing wave of awareness of the 19 billion pounds of plastic waste winding up in the world’s oceans every year.

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“I just want to use this to bring awareness that plastics are killing our planet,” he said before continuing with a solution. “There’s only one thing that can really help our planet and save our planet as long as we recycle. That’s aluminum.” Then, he took a long, refreshing sip from a can of water.

Somebody send the man a refillable bottle, please!

The canned water is still shrouded in mystery. It seems to be a promotion involving the Ball Corporation, but exactly what the product is and whether Game of Thrones fans and other thirsty people can buy it has not yet been revealed.

Related: Plastic pollution is causing reproductive problems for ocean wildlife

Fan feedback so far centers on discussion of Momoa’s hotness with or without a beard. Some fans also seem to be contemplating the plastic issue.

In Grist’s popular advice column, Ask Umbra, they’ve addressed this problem many times. Aluminum, Umbra has reported, is a mixed bag. Manufacturing the cans requires bauxite mining (not good), but it can be recycled endlessly and is valuable to recyclers (great). If the aluminum has a high recycled content, it’s generally a good choice. However, it is not the best. Umbra said, “None of the single-use beverage containers out there, with their raw material consumption and shipping impacts and less-than-optimal recycling rates, can hold a candle to a sturdy bottle you can rinse out and use ad infinitum.”

Via Huffington Post, Grist

Image via Gage Skidmore