Many people quickly associate denim and Levi’s. The iconic red tab label is instantly recognizable. Now, those looking for sustainable clothing options can also turn to the brand with its newest men’s product line called Levi’s Stay Loose, which is made with hemp.
Stay Loose offers several options for men with, as the name implies, a loose fit through hips and thighs. With typical Levi’s innovation, the styles are fashioned using Cottonized Hemp, which is a fancy way of saying a portion of the yarn comes from the hemp plant and the manufacturing makes it feel like cotton. Now that hemp is legal to grow across the U.S., myriad products have adopted the beloved material for its strength, but also because it requires less water, chemicals and land space than cotton.
Janine Chilton-Faust, global VP of men’s design at Levi’s said, “The Stay Loose is the perfect jean to tap into the trend of looser silhouettes, which embraces both style and comfort. A fuller fit, a wider leg, a little taper, and with a throwback ‘90s vibe that’s still very contemporary.”
The Stay Loose standard length bunches just over the top of sneakers while the crop length allows the wearer to show off their shoe of choice. They are available in a range of black, indigo and faded indigo washes. In addition, the Stay Loose Carpenter Pant features the traditional carpenter style with lower pockets, side utility pockets and, of course, the hammer loop. Another option, called the Climber Pant, comes in a lightweight, non-stretch canvas rather than denim and features an elastic waist band for comfort.
While Cottonized Hemp shows potential as a more sustainable material, these products are still only comprised of 23% hemp and 77% cotton, so cotton isn’t completely out of the equation just yet.
Other products from the company also include the Cottonized Hemp, including the classic Stay Loose Trucker jean jacket. For women, the High Loose pant line offers three options that incorporate the material, too. All products should be widely available in fall 2020.
Images via Levi’s