Google no longer has a monopoly on driverless vehicles. Lexus has unveiled a sneak preview of its luxury LS model equipped with proprietary Intelligent Transport Systems technology, including an on-board radar and video cameras that allow the car to function without the assistance of a driver. The luxury arm of Toyota Motor Corporation, Lexus will exhibit its self-driving automobile at the Consumer Electronics Show (CES) in Las Vegas, which opens to the public on Tuesday.

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Google has already received permission from Nevada state officials to test its driverless Toyota Prius on public roads, but now Toyota is developing its own technology — all in a bid to reach zero vehicular collisions, a company spokesperson said. The ITC system enables the Lexus LS to detect everything that human beings look for when driving down the road, including lane lines, traffic signals and other vehicles. But the technology can do things that humans can’t, such as wake up sleepy drivers.

The new Lexus LS functions as both a driver-assisted and self-driving vehicle and it will be exhibited along with other autonomous vehicles at CES 2013 in Las Vegas. Audi has announced that it will be unveiling a car that acts as its own valet. Not only can this vehicle locate a parking spot, but it will park itself as well. Lexus will be releasing more information at CES on Monday, January 7, so stay tuned for details.

+ Lexus