We’ve been following developments in e readers from the iPad to Sony’s new paperless platform, and now two more major players have entered the game. LG Display and iriver recently announced that they will be joining forces to produce e-book readers at iriver’s plant in China. The new $5 million joint venture will be called L&I Electronic Technology (Dongguan) Ltd, with iriver contributing its platform development and product design skills and LG working on their specialty – displays.

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The breakdown of the partnership will be almost equal – 49% (iriver) and 51% (LG Display). Engadget points out that it’s interesting that the business will act as an original equipment manufacturer (OEM) and original development manufacturer (ODM) to anyone looking to slap their logo on an e-book reader – that is after iriver gets their first picks.

“The joint-venture is significant in that it lays the foundation for a more stable and competitive manufacturing line. If we succeed in generating a synergy between Iriver and LG Display, our joint-venture company will grow to become the market leader with unrivaled competitive power in e-book development and production business,” says Jae Woo Lee, CEO of Iriver.

+ LG Display

+ iriver

Via Engadget