Vegetarians have finally pushed Little Caesars past its tipping point. After years of clamoring for better vegetarian and vegan pizza options, Little Caesars is now offering a plant-based sausage, or impossible meat, made by California-based Impossible Foods. This is the first time a national pizza chain has offered a vegan meat substitute.
Before vegans get too excited, note that initially only three markets will feature the faux sausage: Fort Myers, Florida, Albuquerque, New Mexico and Yakima, Washington. However, the new Impossible Supreme Pizza will still not be 100 percent vegan as it’s topped with dairy cheese.
Little Caesars is not the first place most vegans would look for a meal. But as demand for plant-based products grow, even meat-heavy restaurants are taking notice. Last year sales in plant-based products increased 17 percent, compared with a 2 percent overall growth rate in the grocer sector, according to Nielson. “It’s here to stay,” said Little Caesars CEO David Scrivano.
Impossible Foods’ vegan sausage is made from similar ingredients to their burgers, such as legume hemoglobin derived from soy. According to the company website, “Although heme has been consumed every day for hundreds of thousands of years, Impossible Foods discovered that it’s what makes meat taste like meat. We make the Impossible Burger using heme from soy plants — identical to the heme from animals — which is what gives it its uniquely meaty flavor.”
Even meat eaters might want to try the pizza made with this impossible meat. According to Medical News Today, a recent study showed that eating red meat even occasionally could shorten your life. Red and processed meat consumption has been linked to diabetes, coronary heart disease and some types of cancer. So the less meat you eat, the better for you, and the better for animals.
Impossible Foods reports that more than 7,000 restaurants now offer their products, including such traditionally vegan-unfriendly chains as White Castle, Burger King and Red Robin. The company is increasing its production capacity at its Oakland, California manufacturing plant. This summer a second production line will double its output.
Image via Michael Rivera