In partnership with the Humane Society of the United States, both Macy’s and its subsidiary, Bloomingdale’s, will cease sales of authentic fur. The fur ban aligns with the Fur Free Alliance’s guidelines against exotic skins (mink, fox, raccoon, rabbit, chinchilla) and will be fully enacted by the close of fiscal 2020, shifting the tide toward more environmental, socially responsible consumerism.

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Fur-free policies have been adopted across several luxury fashion brands and major retailers in recent years, thanks to the spread of both legislation and public education on the realities of animal cruelty.

Related: LA City Council unanimously agrees to ban the sale of fur

Interestingly, public pressure is also driving faux fur manufacturing away from synthetic fibers as well. That’s because polyester, nylon and other petroleum-based textile fibers are exacerbating the microplastic pollution crisis. In lieu of these textiles, eco-conscious alternatives like vegan leather and organic cotton are emerging and appealing to ethical shoppers.

“Over the past two years, we have been closely following consumer and brand trends, listening to our customers and researching alternatives to fur. We’ve listened to our colleagues, including direct feedback from our Go Green Employee Resource Group, and we have met regularly on this topic with the Humane Society of the United States and other NGOs. Macy’s private brands are already fur-free, so expanding this practice across all Macy’s, Inc. is the natural next step,” explained Jeff Gennette, chairman and chief executive officer of Macy’s. “We are proud to partner with the Humane Society of the United States in our commitment to ending the sale of fur. We remain committed to providing great fashion and value to our customers, and we will continue to offer high-quality and fashionable faux fur alternatives.”

Macy’s is not the first U.S. department store to enact a fur ban, for JCPenney and Sears did so already. But the impact of Macy’s business move will be far-reaching, becausee it operates 680 stores across 43 states.

While Macy’s and Bloomingdale’s will no longer sell fur across their brands and off-price stores — even closing off a fleet of fur vaults and salons where storage and alterations of furs were offered — the ban does not mean Macy’s and its subsidiaries will stop selling all animal-based goods. Rather, they will still continue to retail calf hair, cowhide and sheepskin merchandise to shoppers.

+ Macy’s

Image via Macy’s