Although McDonald’s restaurants are ubiquitous around the world, the popular fast food eateries in Sweden are currently expanding to meet the needs of tiny little clients that have an immeasurable impact on our world — honey bees. As part of a country-wide initiative to raise awareness about the world’s dwindling bee population, various franchises in Sweden are installing fully-functional beehives, known as McHives, on their rooftops.
The innovative beehives were designed and built by award winning set designer Nicklas Nilsson. Built to scale, the beekeeping box hives are remarkable in their realistic appearance, complete with the restaurant’s signature Golden Arches. Bees enter the structure through the main entrance and can even enjoy outdoor seating, or if they’re really in a hurry, they can swing by the mini drive-thru.
Although there are currently five franchises with McHives on their roofs throughout the country, the first hive was recently auctioned for charity, raising more than $10,000 dollars for the Ronald McDonald House.
Christoffer Rönnblad, Marketing director of McDonald’s Sweden, explained that the company was thrilled to join forces with the individual franchises in the name of sustainability. “We have a lot of really devoted franchisees who contribute to our sustainability work, and it feels good that we can use our size to amplify such a great idea as beehives on the rooftops,” Rönnblad said. “This miniature McDonald’s is a tribute to franchisee Christina Richter’s initiative.”
Via Adweek
Images via McDonald’s
