Beer company Molson Canadian has released a set of plantable coasters in specially-marked can packs as part of the company’s ‘Red Leaf Project.‘ When planted and watered, the seeded beer mats will grow into towering Black Spruce trees! The coasters are part of the beer company’s environmental initiative to clean up Canada’s natural parks.
The Molson Canadian Red Leaf Project is a massive scheme dedicated to restoring green spaces across the country. Volunteers are rewarded with tickets to some of the best music festivals in the country as a thank you for getting involved.
“Participation in the program last year exceeded our expectations and it re-affirmed for us that Canadians care deeply about the environment and really want to make a difference,” says Dave Bigioni, Senior Marketing Director, Molson Coors Canada. “That passion inspired us to expand the program this year, and we are inviting thousands of Canadians from over 100 communities to come out and get their hands dirty to make their backyards even better.”
“The Molson Canadian Red Leaf Project at its core is about making our great Canadian backyard the best it can be,” Bigioni added. “We take this commitment to our communities very seriously but, in true Molson Canadian style, we want to make sure everyone involved has a great time in the process.”
The seeded coasters are part of the scheme where Canadians register to volunteer for a park project in their community by visiting Facebook. People can also support the Red Leaf Project through a PIN program at retail, where with purchase of a specially marked case of Molson Canadian, consumers will receive a PIN code printed on a seed-infused coaster that can be planted to grow a tree in their community.
The Red Leaf Project has already been a huge success. Last year, more than 2000 Canadians and employees participated in restoring community parks, planting trees, and cleaning up shorelines. Collectively, 100,000 trees were planted across Canada and 129,000 tonnes of litter were picked up across 1,678 miles of shoreline!