Tong wanted to create an independent store that contrasted from the big box stores and chain boutiques that surround the atrium in the mall. The resulting shop resembles a misshapen childhood fort, clad with disused windows. Since MOMO Shop (which refers to a juicy peach) was meant to be geared toward the teenage market, Tong’s reference to childhood was fitting and attractive to that audience.
The shop was cobbled together from recycled materials such as MDF board, wood and bubble wrap. Dozens of old windows of different shapes and sizes make up the walls and roof of the slanted teepee shape. The shop also has no sign and several entranceways – making customers feel like they’ve discovered the unique structure.
Inside, teeshirts double as lampshades, hanging from the ceiling and illuminated by bulbs inside. More clothing lines the walls as well as other youth culture accessories.
Tong also designed MOMO Shop to be easily disassembled, and packed up into small parts. The shop can then be stored in little space, or pop up in it’s next location!
+ Andy Tong
Via Frame Web