Tired of trying to force your kids to eat their vegetables when they’d rather be scarfing down ice cream? A new product line from Häagen-Dazs attempts to combine the two for a healthier dessert option. The international ice cream maker recently announced the rollout of their “Spoon Vege” line in Japan. The first two flavors, Tomato Cherry and Carrot Orange, will be available in Japanese stores on May 12, 2014. Sounding more like fresh juice blends than ice cream flavors, it will be interesting to see how these so-called “healthy” treats are received by Japanese consumers. Keep reading to find out what makes the “Spoon Vege” line different from other Häagen-Dazs flavors.
Sure the Tomato and Carrot-flavored ice cream sounds healthy, but are these new Häagen-Dazs flavors a substitute for the real thing? Not by a long shot.
According to a Japanese press release translated on RocketNews24.com,“‘Tomato Cherry’ combines the natural sweetness of tomato with the fruity flavor of cherry, which should accentuate the rich taste of the tomato. The ‘Carrot Orange’ takes the gentle flavor of carrot and adds to it the fresh citrus taste and scent of orange, giving the carrot a sophisticated and refreshing twist.” But neither packs the nutritional punch of eating those vegetables in the raw.
Häagen-Dazs says the ice creams will contain about 8.5 percent milk fat, which is only a little over half what the brand usually contains. But it’s the sugar and other additives in ice cream, not the fat, which makes it truly unhealthy, and as far as we can tell, the Spoon Vege line will still contain plenty of both.
Both ice cream flavors will be available in 100ml (3.7oz) cups priced at 284 yen (approx US$2.80). Häagen-Dazs has no current plans to launch the vegetable ice cream line in the United States.
Images via the Häagen-Dazs Japan Facebook page