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In “Beam Me Up”, Pinpin Studio sought to combine an artistic approach with playfulness and humor. They wanted visitors to feel as if they were part of a story – that something is going on around them and that they are involved. The world becomes a stage, and the visitor is transformed into an actor.

Upon entering the room, visitors are transported to a sci-fi scene where four UFOs hover over the trees surrounding Torne River in northern Sweden (just below the Northern Lights). The room invites visitors to participate not only through its visual design, but also by letting them partially enter one of the beams to get beamed up, or by lying down on the illuminated hovering bed.

“Beam Me Up” is Pinpin Studio’s second suite for the Icehotel – they did their first one, “Kraken´s Lair” last year. Pinpin Studio consists of Christian Strömqvist and Karl-Johan Ekeroth, both of whom graduated with a MFA in Child Culture Design from HDK, the School of Design and Crafts in Gothenburg, Sweden. Pinpin Studio primarily designs for play and playful situations in products, digital applications and spatial design. For more references and information, visit,, and

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