According to estimates, Americans alone use an average of 23.6 rolls of toilet paper per person annually, which results in some serious damage to the environment. Allen Hershkowitz, Senior Scientist at the National Resources Defense Council (NRDC), notes, “Ancient forests, old growth forests, virgin forests, second growth forests, natural forests, high conservation value forests, temperate forests, tropical and sub-tropical forests, boreal forests, are all at risk from manufacturers of toilet paper. Toilet paper made from trees should be phased out in the same way we’re phasing out the use of incandescent light bulbs.” Nimbus Eco is hoping to help solve this dilemma with a collection of sustainable paper products, and their tree-free bamboo and sugarcane toilet paper made a big splash recently at the 2014 Coachella Valley Music and Arts Festival.

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Nimbus Eco founders Mark Samuels and Josh Askin ran months of trials in an attempt to find a good tree-free toilet paper solution before hitting on a unique toilet paper hybrid blend that combines bamboo for its strength and sugarcane for its softness. Bamboo is one of the fastest growing known plants in the world, while the sugarcane used in the manufacturing of Nimbus Eco products is a fibrous throwaway byproduct created by the process of extracting sugar from the cane. Nimbus Eco further uses bamboo and sugarcane that are harvested by hand to help reduce waste and carbon emissions. Available in 330 and 550 sheet rolls as well as a jumbo version at 1,000 sheets, the tree-free toilet tissue is sized for commercial or residential home use.

Related: Family Cloths: Reusable Toilet Wipes, Gross or Great?

The eco-impact? If every single person in the U.S. replaces just one roll of old-school conventional toilet paper with ONE roll of Nimbus Extra Soft sustainable, tree-free toilet tissue, approximately 470,000 trees could be saved annually. Nimbus Eco also offers other tree-free paper products, including napkins, hand towels, tree-free paper plates and more. Samuels also points out that the company is a member of 1% For The Planet and are, “Actively working on a patented blend of tissue and paper that uses source material grown and manufactured in America. We hope to have our new, locally sourced and manufactured tree-free paper products available in 2015. This will lessen our carbon footprint considerably getting us another step closer to achieving sustainability companywide.”

+ Nimbus Eco Extra Soft Toilet Paper Value Pack $23.99

+ Nimbus Eco