Nissan is going to show the world just how fun their LEAF electric car is at the upcoming Goodwood Festival of Speed in the U.K., and they’re going to do it in reverse. Thanks to its electric powertrain, Nissan claims that the LEAF can travel just as fast backwards as it can going forward. Nissan is set to prove this at the event this month by attempting to complete the famous 1.16-mile Goodwood hillclimb course as fast as possible – going backwards! If they can do it, they’ll set a new Guinness World Record for the fastest time over a distance of one mile in reverse.

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When automakers discuss their electric and hybrid cars, they love to boast about the excellent mileage they get and how great they are for the environment. While efficient and emissions-free driving may promote a “greener” future, electric cars are not often touted as being very fun. Nissan hopes to change that with its social media-driven campaign, The Big Turn On, which is spreading the EV message across Europe. The campaign aims to prove that as well as being environmentally friendly, the Nissan LEAF electric car is safe, economical to run, practical, and fun to drive.

Professional stunt driver Terry Grant will attempt the LEAF Reverse Record.

“The LEAF Reverse Record isn’t going to be easy and will be very challenging,” admitted Terry. “I’d prefer to do it on a nice straight and level strip of tarmac rather than on Lord March’s drive. The hill not only climbs, but is also full of twists, turns and obstacles. It’s a hugely technical test of speed and concentration. But despite the risks, the strength and integrity of Nissan LEAF’s design gives me confidence. Whatever happens, I know I’m going to finish the weekend with a serious crick in my neck!”

+ Nissan