Have you ever noticed how Apple’s modern retail stores look particularly striking in Manhattan? Instead of taking a cookie-cutter approach, the pioneering tech giant has inserted its stores into the city’s historic buildings, renovating and preserving the structures’ grandeur to create a unique and culturally sensitive shopping environment. In recognition of Apple’s contribution to historic preservation, the New York Landmarks Conservancy has named the company the recipient of its 2016 Chairman’s Award for “marrying modern technology with distinguished architecture.”
While Apple’s most iconic store is its flagship glass cube on Fifth Avenue, the company has since moved on to occupy some of the city’s most beautiful Beaux Arts buildings. The Landmarks Conservancy honored four of Apple’s adaptive reuse projects, all of which were designed by the U.S.-based architectural practice Bohlin Cywinski Jackson. The four locations include: Grand Central train station, where the store sits atop a marble staircase; a renovated Beaux Arts post office in SoHo; the Upper East Side’s historic neoclassical structure, which originally opened in 1922 as the US Mortgage & Trust Bank; and a revamped warehouse in the Meatpacking district.
Each building was meticulously restored, from the reproduced light fixtures that mirror originals based on old photographsm to the restored Botticino marble floors. “The Conservancy is very pleased to present the Chairman’s Award to Apple, Inc. for their contribution to preserving, restoring, and repurposing notable historic structures in New York City,” says a statement on the Landmarks Conservancy website. The award was inaugurated in 1988 to “recognize exceptional organizations and companies that have demonstrated their dedication to protecting New York’s rich architectural heritage.” The 2016 Chairman’s Award ceremony will took place on March 9, 2016.
Images via New York Landmarks Conservancy