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“The Flatiron Plaza is one of the few places where it’s possible to experience the magnificence of Manhattan’s urban plan,” said Jeffrey Inaba, Founder of INABA. “And it’s a unique spot in the heart of the city where the sky and skyline can be seen from street level. The installation is meant to be a place to take in these qualities, as well as to appreciate all of the street activity day and night which are reflect by its mirrored panels.”

The V-shaped, steel tube structure mirrors the Flatiron Building’s famous curved facade, making for some truly epic photos. Or, turn 180 degrees to reveal stunning views of the Empire State Building. INABA fabricated the LED-lit installation with help from Tillotson Design Associates and bengal.fierro.

Related: INABA’s Luminous LED Installation Wins First Ever Flatiron Plaza Holiday Design Competition

And if you need another reason to go check out New York Light, the Flatiron BID is currently hosting a social media contest asking visitors to post photos taken at the installation for some fabulous prizes like a gift basket from Origins, a voucher for 2 tickets from the Baruch Performing Arts Center, a $50 gift card from LEGO, a$200 gift card from Bo’s Kitchen & Bar Room, a class package ($170 value) from exhale spa, and a one night stay at the NoMad Hotel. Click here for more details about the contest but hurry because today is the last day to enter!

New York Light is located at the the intersection of Broadway, Fifth Avenue, and 23rd Street and will be up until January 5th, 2015.