You’ve probably been seeing pretty photos from New York Fashion Week flooding your social media feeds, but Pratt Institute’s Brooklyn Fashion + Design Accelerator wants to introduce you to another side of fashion that transcends frilly frocks and beautiful models. Entitled Fashion=Activism: Rethink, Reuse, Respect, the Accelerator’s new exhibition opens today, and showcases 14 artists, designers, and brands who are tackling some of the world’s biggest social and environmental issues through fashion. Curated by BF+DA executive director Debera Johnson and made possible through support from Eileen Fisher and The North Face, the show is free to the public and will run through September 20th at 630 Flushing Avenue, Suite 704, Brooklyn.

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“Fashion=Activism showcases companies that are setting new standards for social and environmental responsibility, and features artists who are using their work to create more transparent ways of understanding the fashion industry,” said Johnson. The one-week show will feature performance and multimedia art as well as a collection of fashion artifacts and garments to examine fashion’s impact on the environment and human society.

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Visitors can experience exhibits such as Liz Collins’ live-knitting performance of recycled materials into a large-scale sculpture; The North Face’s Backyard Hoodie project, which follows the production of an entire garment, from sourcing materials to final finishing, within 150 miles of their San Francisco headquarters; and the innovative zero-waste cutting patterns of designer and educator Holly McQuillan.

Other exhibits include: Artworks by: Lucia Cuba, “Articulo 6“; Amy DuFault, “The Tailor Project“; Sophie Snider and Sarah Krasley, “Haulers”; “The Handloom Project” by Eileen Fisher; and Fashion Revolution Day and short films. Clothing from local apparel brands Study NY, Boerum Apparel and Catrinka will also be on display.

Fashion=Activism is free and open to the public with RSVP to [email protected] Click here for a full schedule of events.

+ Fashion=Activism: Rethink, Reuse, Respect