Get Up and Ride‘s Brooklyn-centric bike tours have already earned recognition as TripAdvisor’s most sought-after activity for visitors to the borough, but with their popularity, they’ve quickly outgrown their “headquarters” in a Williamsburg parking garage. Now the home-grown company is hoping to take their tours to the next level by launching a Fundable campaign to raise money for a brick and mortar storefront where they can provide customers with a more comfortable and less, well, car-garagy experience. Read on to see how you can show your support and receive fun perks like tour discounts, invitations to parties, holiday gift packages or custom portraits of you and your bike! And don’t forget to check out the video above starring Get Up and Ride founder and CEO Felipe Lavale, which was shot by local filmmaker Kyle Gaughan and co-directed by Get Up and Ride VP Lisa Markuson and the rest of the Get Up and Ride team.
Get Up and Ride offers unique bike tours that literally go off the beaten path and venture into real Brooklyn neighborhoods and local establishments. With themed excursions like the Cycle Pop Mystery Tour, the Brunch in Brooklyn Tour and the Yoga at the Brooklyn Grange Farm Tour, they allow tourists and locals alike to pedal outside of the ordinary for a few hours. Despite the fact that they keep their group sizes small and personal, they’ve already provided over 1,000 tours in 2013.
GUAR’s new Fundable campaign will attempt to raise $20,000 over the next 40 days. Pledges will be rewarded handsomely with rewards ranging from custom portraiture to t-shirts to private bike tours, and the minimum pledge amount is a very reasonable $10. Get Up and Ride is also offering their curated Cycling Holiday Gift Packages as one of the perks. The packages feature all kinds of goodies such as the products of renowned cycling activist Elly Blue, Brooklyn’s bike portrait artist-in-residence Taliah Lempert, Brooklyn bean-to-bar chocolatiers Raaka Chocolate, NYC’s favorite cycling fashion blog Eleanor’s NYC, up-and-coming design company Holstee, international cycling event phenomenon Bicycle Film Festival, cycling caps and custom copper flasks from Surname Cycling Company, and hand silk-screened Brooklyn tote bags from Brooklyn Bits. If you prefer, you can also purchase gift packages separately at Get Up and Ride’s website here.
Get Up and Ride will also be donating 5% of what they earn during their fundraising campaign to national cycling and educational non-profit CYCLEKids. The Fundable campaign ends on January 20th, 2014, so contribute today!