Art is meant to be a feast for the eyes, but it's not every day that it's a feast for the stomach as well. To celebrate the opening of its newly renovated showroom in New York's A&D Building, Poliform invited renowned food artist Henry Hargreaves to whip up edible works of art inspired by their furniture collection. The result was a delectable but, as you can imagine, short-lived series of artpieces made from toast, candy, nuts and Jell-o.
“I was doing mainly still-life photography back when I first started shooting and it was really expensive and hard to come by all of the materials,” Hargreaves told us about how he first began using food as a medium. “So for me the supermarket became the best art supply store and everything was attainable, everything was affordable, and everything was bright and colorful. And there just weren’t that many people doing interesting things with food then so I just felt this attraction to it and I found my niche.”
“When I first came to New York [and was bartending], I just loved the way people ordered their food and drinks and it kind of said something about them that we often can’t articulate,” he continued. “Food can become this great connection between you and someone you have nothing in common with…we all have to eat and we’re all familiar with food and everyone has a connection and emotion towards food.”
Hargreaves got a little nutty with his display spelling out the name of the event, “Food, Design, Love,” in pistachios, cashews and almonds.
In keeping with Poliform’s commitment to sustainability, all of the artpieces (with the exception of the chair portraits) were either eaten or taken home at the end of the night.
Photos ©Yuka Yoneda