Fashion reality show Project Runway will be taking over Chelsea’s High Line park this summer by turning it into a giant catwalk complete with a billboard that tells you if your outfit is haute or not. Part advertising, part interactive art installation, the talking billboard will feature virtual versions of Heidi Klum, Tim Gunn, Nina Garcia and Michael Kors that will murmur judgmental opinions about your clothing choices as you walk by them.
Set on the stretch of the High Line just above the Chelsea Market Passageway, the Project Runway installation will be in perfect proximity to the high-end designer shops one block south of it in the Meatpacking District. Poised in the front row of the fashion show that is New York, the Project Runway stars will whisper, cavort, applaud, and judge pedestrians as they walk through the park.
The installation may be a marketing stunt, but the interactive nature is enough to toe the line between advertising and fun. The installation will also likely attract more visitors to the High Line during its run, allowing them to also experience the beautiful park in summer.
Since the High Line is closely hugged by residential towers, the Project Runway installation will only be active during the day and early evening. Visitors will be able to hear Heidi’s judgments from 12pm – 10pm on July 16th, 8am – 12pm on July 17th, and 12pm – 10pm on July 18th and 19th so stop on by to hear if you’re in or out.
Via NY Racked