Why go to the vintage shop when it can come to you? La Poubelle is a roving boutique that is bringing secondhand fashion to the streets of NYC from the inside of a refurbished 1970s trailer. Flip through our gallery to check out the truly fabulous selection of 1920s-1990s fashions that can be found in this unconventional store and read on to see where you can find it parked next!
Laura Lanz-Frolio started La Poubelle (which means trash can in French) as a small Etsy shop, but then decided to recreate her online store as a mobile experience after seeing the success of food carts around the city. Lanz-Frolio raised the $12,000 she needed to purchase an old 1970s trailer and refurbish it on Kickstarter. The unique boutique held a grand opening party this July in Bedford-Stuyvesant, and has since been seen at different locations around the city including the Hester Street Fair and the newly-minted LIC Flea.
Despite its diminutive size, La Poubelle packs a big punch when it comes to the variety and quality of its retro-tastic goods. Aside from shoes, dresses, pants and shirts, customers will also be able to find accessories like sunglasses, jewelry and bags. By not having a traditional storefront, Lanz-Frolio is able to cut some overhead and in turn keep prices relatively low for shoppers.
“Paying rent on a storefront in New York is also exorbitantly expensive, forcing store owners to drive up the prices of their vintage,” she told us. “I hate walking into a vintage store and seeing dresses for $300. Having the mobile shop, which is relatively low cost, allows me to keep prices reasonable. I also like that I can go to where the customers are, they don’t have to find me. I get to bring my shop to different parts of the city instead of staying in just one spot.”
Photos ©Yuka Yoneda