Yesterday, Mayor Bloomberg kicked off a unique program of free events called Water Street Pops! to give local businesses in Lower Manhattan a fiscal boost while also providing New Yorkers with a fun destination for the summer. The activities will take place along the Water Street corridor throughout the season and include sunrise yoga, a bean bag tossing contest with the Staten Island Yankees, lunchtime markets with Stone Street Tavern, and other unique events.

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“The neighborhood surrounding Water Street has grown more and more lively over the past decade – exactly the opposite of what many predicted after 9/11,” said Mayor Bloomberg. “Even as Lower Manhattan has faced another challenge – the recovery from Hurricane Sandy – we are working to make sure it bounces back stronger than ever.”

Mayor Bloomberg and the New York City Economic Development Corporation launched the Water Street Pops! program designed to bring more economic activity to the Water Street area. A schedule of the events and a map are available on the Water Street Pops! website and they are all free to the public.

“‘Water Street Pops!’ is an incredible collaboration between local downtown businesses and cultural organizations, non-profits and corporate partners – all coming together to support the vibrancy of the Water Street corridor,” said Sarah Berman of the Berman Group, a private firm selected by NYCEDC to manage the “Water Street Pops!” series.

“As a New York City-based WBE, it is a privilege to work with the Mayor’s Office and NYC EDC to bring valuable programming to the Lower Manhattan community.”

Mayor Bloomberg has also launched the Old Seaport Alliance, an association of merchants located in the historic Seaport District north of Fulton Street and west of South Street, in order to help them jazz up their branding and attract more business.

+ Water Street Pops!