A New York City developer has created a competition to enliven the Park Avenue skyline. L&L Holding Co. is asking distinguished architects, including Jean Nouvel and Norman Foster, for design proposals to transform the boxy building of 425 Park Avenue into a LEED-certified skyscraper. The company wants to give the building a modern edge in the style of iconic buildings such as the Lever House and the Seagram Building.

L&L Holding Co, Norman Foster, Jean Nouvel, Zaha Hadid, Richard Meier, LEED Skyscraper, 425 Park Avenue

The Holding company invited eleven leading architects including Norman Foster, Jean Nouvel, Zaha Hadid, and Richard Meier to create a new New York icon. The current tower on the site is 65 years old, blending in with the residential uniformity of Park Avenue. This rare opportunity will let a modern architect reimagine the building, creating a splash of modernity amidst the historical brick.

A vacant building hasn’t been up for redevelopment on Park Avenue for 50 years, so this will be a chance for the winner to shine. The new building is anticipated to become a new fixture of New York history in the upscale neighborhood.

The winning architectural firm will have to work with the current steel structure that stretches up the bottom quarter of the building, but the remainder of the building is fair game. They will also be faced with tough economic challenges, as the project’s price tag is estimated at $750 million.

But L&L points out that redeveloping an entire tower on Park Avenue is a once in a life time opportunity. The building is expected to be constructed by 2017.

Via Arch Daily

Lead image via CTBUH, second image via Property Shark