We were bummed when eco-clothing brand ROGAN shut down their store on the Bowery last month with just a simple note promising their summer return at an unspecified location. But now we’re elated to report that ROGAN has finally found a new home in the hipster trenches of Williamsburg at Beautiful Dreamers. Though Manhattanites will now have to pop down over the bridge to shop the men’s spring and accessories collection, you might find the new green fashion bunker boutique (as ROGAN calls it) well worth the trek.
The Beautiful Dreamers boutique is just as much of an exhibition space as it is a retail location. The store bridges local and global artistic expression with sustainability and individual integrity. In addition to showcasing the ROGAN line, the boutique features an array of artifacts and functional objects, making it an even more intriguing location to house ROGAN.
To get there, “pop down” on the L to 326 Wythe Avenue – the corner of South 1st.