If you stop by Times Square this month, you are in for a treat. New York City is celebrating love with the world’s largest lens, which allows passersby to see the city (and their special somebody) in a whole new way. The 12-foot heart-shaped lens is made of 3D-printed resin, and it focuses and reshapes Times Square’s incredible light and energy.

Formlabs, Marcelo Coelho, Aranda Lasch, Times Square Alliance, New York City, Valentines New York City, Valentines Heart, Valentines Times Square, Valentine Heart Time Square, Times Square heart,

For the 10th anniversary of the New York City Times Square Valentine Heart Design Competition, designers pulled out all the stops. The winning design, by Aranda\Lasch + Marcelo Coelho is a 12-foot Fresnal lens realized by 3D-printing manufacturer Formlabs. When you view the lense from afar, it beds the light in Times Square, focusing it – and your attention – on a heart-shaped window in the center. Up close, users peer through the center, viewing their Valentine in a new way through the window.

Related: Times Square Valentine’s Heart celebrates diversity and immigration in NYC

Formlabs, Marcelo Coelho, Aranda Lasch, Times Square Alliance, New York City, Valentines New York City, Valentines Heart, Valentines Times Square, Valentine Heart Time Square, Times Square heart,

Formlabs 3D-printed the giant lens – actually, multiple pieces – using resin instead of glass. Just as the manufacturing process is completely reimagined, the design encourages people to consider the world through a different lens. “Times Square is a symbol for how we experience our world,” said Aranda\Lasch + Marcelo Coelho. “It is a physical manifestation of our culture, one dispersed and absorbed through cameras and screens. And in this culture, to fall in love you must first fall through a lens.”

Tim Tompkins, President of the Times Square Alliance, added, “On the 10th anniversary of the Times Square Valentine Heart competition, what better place to host the world’s largest lens than the Crossroads of the World – one of the most photographed places in the world and a hub for innovative technology and design”

+ Times Square Alliance

+ Marcelo Coelho

+ Aranda\Lasch

+ Formlabs