An enormous green wall and a 12-foot ficus tree await visitors at Greenery Unlimited, a newly opened retail store that’s been billed by Greenery NYC owners Rebecca Bullene and Adam Besheer as the “world’s first Biophilic Design Store.” Located in Greenpoint, Brooklyn, Greenery Unlimited is the first brick-and-mortar location for the botanic design and installation company, which has a thriving online presence and an impressive client list ranging from the likes of TED Talks and Google to The New York Times and Netflix. The retail store will sell plants as well as more complex green installations aimed at improving human wellness indoors.
Created as “an evolution of the traditional plant store,” Greenery Unlimited will sell plants in addition to growing systems such as grow lighting, irrigation systems, specialty vessels and tools. With a decade’s worth of experience installing large-scale botanic installations around the city, Bullene and Besheer have learned the best practices for plant cultivation and long-term management and have seen first-hand the restorative effect that indoor plants have on improving human health and comfort, a practice that Bullene and Besheer call “biophilic design.”
“As long time residents of New York, we know that the only way to deal with the chaos of the city is to make your home into a sanctuary,” Adam Besheer explained in a press release. “Plants are an unmatched aid to calm and relaxation, but there’s an inherent stress in trying to keep them alive in the suboptimal conditions of a New York City apartment. We want to provide New Yorkers with the tools and knowledge not only to keep plants alive, but to fully integrate them as part of their home environment.”
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Greenery Unlimited will serve as a showcase for green installations and biophilic design concepts, such as a 120-square-foot green wall behind the reception desk and a central seating area integrated with a self-contained irrigation and fertilization system supporting a 12-foot-tall ficus tree. The indoor environment will mimic an outdoor setting with a cloud forest-like atmosphere using a pressurized misting hub and circadian lighting displays.
Images via Greenery Unlimited