One for Hundred, an Austrian furniture company, was founded on the belief that creating furniture doesn’t have to go hand-in-hand with destroying forests. With this philosophy in mind, Anna and Karl Philip Prinzhorn — the founders of One for Hundred — decided to plant 100 trees for every piece of wooden furniture that they sell.
The decision about where to plant the trees and harvest the wood for the furniture was an easy one, because it all comes from the company’s own forest just outside of Vienna that has been in the family for seven generations, spanning ownership for more than 200 years. Because of this personal connection, the designers place emphasis on maintaining the health of a diverse blend of trees in the forest. Their goal is to use the trees to make quality wood pieces while simultaneously preserving the forest for the next generation.
While other manufacturers harvest and ship internationally, One for Hundred spins the sustainability dial way up with short forest-to-workshop travel requirements. In fact, the master craftspeople are located a short distance from the forest where the trees are harvested. Cut in the winter, the wood is sent to the craftspeople and dried for months before being turned into unique furniture pieces.
Each piece of furniture is customizable to suit the customer’s preference of size, wood choice and color. Wood options include ash, oak, walnut, cherry, larch and maple. The One for Hundred furniture also includes the ability to be flat-packed, offering a storage solution and reducing shipping costs. The furnishings have a sleek, Scandinavian vibe with models including coffee and side tables, wall shelving, benches and media storage cabinets.
The tree-to-table efforts of One for Hundred are being widely recognized, as can be seen in the company’s recent invitation to the Vienna Design Week 2018 as well as the Blickfang Vienna Fair. With a focus on the future as well as the present, Anna and Karl Philip hope to inspire sustainability in an industry often criticized as anything but.
Images via One for Hundred