With a concern for the treatment of ducks and geese during the gathering of feathers for down bedding and clothing, one company has developed a proprietary, cruelty-free alternative to traditional down. Called FLWRDWN, this down alternative, made from wildflowers, has taken scientists 10 years to develop.

Continue reading below
Our Featured Videos
person with hood of puffer coat up and stuffed with purple flowers

The result is a fully biodegradable material that can be used in coats, comforters and other products. The dried wildflowers — mixed with a biopolymer and infused with Aerogel for performance and durability — create a blend that is super-warm, certified hypoallergenic and breathable. Because it is made from natural materials, it is also biodegradable.

Related: Collection of plant-based T-shirts raise awareness of endangered species

three people wearing puffer coats and hugging

PANGAIA uses flowers sourced from areas focused on habitat restoration and the conservation of butterfly species. The plants for FLWRDWN require no irrigation, so they preserve groundwater. The flowers are harvested with no damage to the ecosystem through the process of regenerative agriculture.

On the left, person zipping off sleeves of a puffer coat. On the right, two people wearing puffer coats.

For its initial release, PANGAIA used FLWRDWN in oversized puffer jackets made in Italy. Both the short and long versions of the coat feature exterior shells made from 100 percent quilted recycled polyester. The products have obviously resonated with consumers looking for a natural down alternative, as both styles of coats are currently sold out.

Person wearing puffer coat and smelling multicolored flower bouquet

PANGAIA is a development company with a mission to create safer and more earth-friendly materials. In its own words, “PANGAIA is a direct-to-consumer materials science company on a mission to save the environment. We are a global collective of one heart and many hands — scientists, technologists, designers — creating essential products from innovative tech and bio-engineered materials.”

Puffer coat and flowers on a chair and person in puffer coat holding flowers

FLWRDWN is just one product in an exciting lineup made of eco-textiles, such as recycled cotton tracksuits, a shirt infused with seaweed and botanical T-shirts dyed with natural and non-toxic plant products.


Images via PANGAIA