Pentatonic, a circular economy company focused on removing single-use plastic products from the marketplace, partnered with acclaimed singer and outspoken opponent of single-use plastic Pharrell Williams to launch a portable dining kit made from recycled materials.
Better known for his “Happy” music, Williams is equally passionate about finding alternatives to single-use plastic, which is on the rise due to the COVID-19 pandemic. In response to the estimated 20-35% increase in single-use waste, Williams has ignited the i am OTHER brand by joining forces with Pentatonic to bring The Pebble by OTHERWARE to the market.
The idea is simple and effective: a mobile dining kit that includes a fork, knife, spoon, straw and chopsticks. The entire set easily folds away into a compact egg or pebble that fits into a purse, backpack or briefcase for reuse, eliminating waste. Utensils can be washed by hand while backpacking or added to the dishwasher at home.
“Our team has been super concerned about the seemingly unstoppable flow of single-use plastics, especially around food and drink. So we decided to get together with Pentatonic to do something about it, in a fresh, creative and relevant way. The goal is that the pebble makes it easy for people to take their first step towards eliminating single use plastics,” said Darla Vaughn from i am OTHER.
The Pebble uses entirely recycled materials, including CDs, a nod to Williams’s other industry, and polypropylene from used food packaging. At the end of the kit’s life cycle, it can be recycled. Pentatonic will trade back the product and repurpose the materials into another product for a full zero-waste circle.
While Williams brings a recognizable name to the collaboration, Pentatonic boasts noteworthy accomplishments too. The company reports that it “is the world’s leading circular economy company, which focuses upon removing the single use from consumption. It designs and manufactures high quality products as a standalone brand and in collaboration with a broad range of partners including Starbucks, Snarkitecture, Burger King, New Era, The Science Museum and Heron Preston.” And now, Pentatonic can add Williams to the list.
The newly launched collection features a limited-edition yellow colorway to support YELLOW, INC., a non-profit foundation established by Williams. All i am OTHER proceeds from OTHERWARE sales will be donated to YELLOW, INC.
Images via Pentatonic