In a trailblazing move, Quorn, the meatless food manufacturer headquartered in the U.K., is now leveraging carbon labeling on more than half its product line. Carbon labeling delineates where greenhouse gas emissions are associated with production, manufacture, distribution and transport of a particular consumer product as it is brought to market. The carbon label serves to inform consumers of an item’s environmental impact and carbon footprint. By reading carbon labels, consumers may be motivated to make better and more sustainable choices. Quorn’s pioneering carbon footprint data is certified by the Carbon Trust.

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Why is carbon labeling important? Any increase in a product’s carbon footprint has environmental repercussions — like climbing temperatures, shifting precipitation patterns, rising sea levels and increasing frequency of extreme weather as well as species vulnerability and threats to biodiversity. Carbon labeling provides a rating system that scores the environmentally friendly and socially responsible characteristics of a product, so consumers can make better choices that ultimately lead to smaller carbon footprints.

Related: Alliance of more than 11,000 scientists warns that our planet faces a climate emergency

Quorn’s products are considered healthier and more sustainable. Why? The company does not utilize any livestock. As its website explains, a nutritious soil fungus ferments to produce mycoprotein. Mycoprotein is high in protein and fiber, while being low in saturated fat and cholesterol. Interestingly, mycoprotein’s carbon footprint is 90% lower than beef’s.

“For over 30 years, we have been proudly delivering Healthy Protein for a Healthy Planet,” a spokesperson for Quorn said. “Quorn is proven to provide significant health and environmental benefits, and today we’re delighted we can offer carbon footprint data to our customers. This is about giving people the information needed to make informed decisions about the food they eat and the effect it has on our planet’s climate — in the same way that nutrition information is clearly labeled to help inform decisions on health — and we’re asking other brands to get on board with us.”

The labels will appear on some products, including the mince, crispy nuggets, sausages, fishless fillets, ultimate burgers and wonder grains, starting in June 2020, with the entire line of products featuring the new labels starting in 2021.

+ Quorn

Via The Guardian

Image via Quorn