BBC Studios, the commercial arm of the BBC group and the biggest producer of TV content in the U.K., has recently unveiled a new, reusable pavilion with a striking facade of fully recyclable, raw aluminum. Installed at Croisette 18 for MIPCOM 2019, the annual TV trade market in Cannes, the new BBC Studios stand comprises two floors of flexible work and hospitality spaces to accommodate the company’s business meetings and events across the four-day market. The building is wrapped in a rippled facade made entirely of aluminum scales angled to let in light and to give the pavilion its dynamic appearance.

aluminum pavilion with sign that reads "BBC Studios"

Previously housed in the Palais venue at MIPCOM, the BBC Studios pavilion marks the company’s first new business space at the four-day event in 20 years. Like the company, the structure has also been fully funded commercially. The overall project direction for the pavilion came from London-based agency Cheerful Twentyfirst, with creative direction provided by Christine Losecaat.

Related: Dramatically twisted timber weaves together in the Steampunk pavilion

bright white entrance to aluminum pavilion
room with gray chairs and large television screen

To create a reusable building that could be shipped and installed anywhere in the world, BBC Studios turned to Yorkshire-based Stage One for the construction and detailed design. London-based Giles Miller Studio crafted the sculptural facade, while Universal Design Studio served as the design lead and the interior designers for the project.

people standing inside building near large TV screen
aluminum pavilion with sign that reads "BBC Studios" at sunset

“From the outset of the brief, it was clear that BBC Studios and Cheerful Twentyfirst had a shared sense of vision and ambition,” said Steve Quah, CEO of Cheerful Twentyfirst. “A project of this huge scale requires a close partnership and trust in delivery. Together with our unique team of collaborative experts — Christine Losecaat MBE, Giles Miller Studio, Universal Design Studio and Stage One — we are proud to deliver a truly unique and exceptional creative project, one that fulfills all our wildest imaginations.”

+ BBC Studios

Images via Cheerful Twentyfirst

aluminum building lit from within at night